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Follow The Money – Focussing on Inputs or Outputs
Deep Throat said it to Bob Woodward in 1976, and it’s still true today – if you want to understand, if you want to really get to the truth, you need to follow the money. And this is is just as true in...
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Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
I particularly liked this infographic from Voltier Digital as it lays down in very clear terms the old vs. the new. In the amusing and beautiful design there are some very key points that relate to...
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Turning on Social: Google+, Facebook Timeline & Unthink
With the launch of Google+ pages for business last week, we’re starting to get a little lost in the tornado of social platforms that are a ‘must-have’ for business, I remember the days when brands were...
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Going Viral Visualized [INFOGRAPHIC]
Infographic designed by Voltier Digital via Mashable.com
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Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we...
View ArticleSocial is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously happy to hear Nigel Morris...
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Getting Employees Onboard with Social
Social Media is here, and as companies are wondering how to ‘get on board’ a major part of this will be letting employees know what they should, and shouldn’t do – this infographic from Mindflash says...
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Social By Design is the Only Filter
In a world of exploding choice, where technology and industrialisation mean that supply can vastly outstrip demand, social is really the only filter that works to get real answers to complex choices. A...
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Digital Transformation – It’s about the people
It’s not about search, social or structure… it’s about the people – all the people, the human beings that need to transform and be transformed. I really enjoyed reading Altimeter’s latest research on...
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Thoughts from LeWeb
There is a some snobbery in certain circles about LeWeb, but I am still very positive about this event that opens the mind to the amount of activity and impact that the digital revolution is having on...
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A new vision for CRM
Direct marketing, email newsletters and CRM seem like tactics from a bygone age in today’s communication world; but within brands and marketing departments the arguments still rage as to whether an...
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We Like The World is back
We Like the World (WLTW) is a not-for-profit organisation created in 2011 to build a school in Africa funded by a charity World Tour. An extraordinary trip, with unique encounters and the extreme joy...
View ArticleThe Social Agency Ecosystem
As the work we do becomes more and more social - even to the extent that it is 'social by design' I set out the other day to try and define the structure of the ecosystem in which agencies exist, to be...
View ArticleKicking off SocialCommerce in Europe with TikTok & L’Oreal
Last week we announced an exciting project we’ve been working on behind the scenes with TikTok, to bring shopping directly into the app experience. Through our strength in #eCommerce, our continued...
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The new gold rush. 💵💴
With #eCommerce penetration now at critical mass, and beyond in many categories, the new gold rush is to connect media #audiences with the retail platforms — or simply to integrate the transactional...
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